Vegan food is trending here because of a specific story, not because the phrase explains itself: Billboard’s April 10, 2026 feature Ziggy Marley Shows Us the ‘Brightside’ in 432 Hz Over Vegan Food | Takes Us Out. The event anchor is Ziggy Marley’s food-centered cultural profile, and the right reading is that vegan food is being presented as part of a public identity built from mood, music, and values.